Publicis Sapient is adding two senior level hires to its newly inaugurated global Experience team led by Chief Experience Officer John Maeda.
Karin Giefer is named senior vice president experience to help better operationalize Publicis Sapient’s LEAD experience system, which seeks to seamlessly integrate data and analytics.
Her background is rooted in data and artificial intelligence. She previously held positions at McKinsey & Co, and was executive creative director at frog Design, and director of business innovation at Wieden+Kennedy.
Also joining is Quinnton Harris as group creative director, experience and Maeda’s Chief of Staff to maximize global exchanges across Publicis Sapient’s Experience team.
He previously worked at Blavity and led design at Walker & Company, the consumer products startup recently acquired by Procter & Gamble.
Both roles are new and as Maeda recruits from Silicon Valley and non-traditional agencies, he customizes specific positions to best fit those who “blend tech, data and real product with creativity in their DNA.”