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Millennials Don't Like Wine, Apparently

  • The Hill, Tuesday, January 14, 2020 6:17 PM
Americans are drinking less wine on an annual basis for the first time since 1994, according to industry tracker IWSR. Wine now represents 11% of the total beverage alcohol market in America. The decrease stems from a generational shift as millennials turn to alternatives like hard seltzers, cocktails and non-alcoholic beer.

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