The 90-year-old Fortune magazine is experiencing a digital upgrade with a new suite of premium offerings, including a new app, collection of newsletters and three-tiered pay wall.
The first round of digital products launched today include a faster, redesigned website, a video hub, newsletters and an enhanced print magazine.
Fortune’s video hub offers on-demand content in an immersive setting, including executive insights from business leaders, the brand’s interview and analysis series and sessions from Fortune conferences.
In addition to its new digital products, Fortune is placing some of its digital stories behind a registration wall, with a three-tier subscription model set to launch in February.
Costs for the tiers are $49 a year or $5 a month for digital access; $99 a year or $11 a month for an access plus+ subscription; and $199 a year or $22 a month for premium access.
Fortune will also release a redesigned print magazine in February, focused on a single crucial topic. The February issue’s theme is artificial intelligence. Each print issue will include more stories and a design that echoes Fortune’s early imagery.
“Back in 1930, Fortune founder Henry Luce had wanted his pioneering magazine to ‘reflect Industrial Life in ink and paper and word and picture as the finest skyscraper reflects it in stone and steel and architecture.’ That mission still stands 90 years later — along with our enduring commitment to telling the global story of business in a clear, fair, indelible, and unforgettable way,” Fortune Editor-in-Chief Clifton Leaf, stated.
Fortune’s new app, “Fortune: Global Business News,” will launch later this week and is available for iOS and Android. The app will feature all content from Fortune’s print magazine and website.
Fortune was sold to businessman Chatchaval Jiaravanon for $150 million in cash in 2019 by Meredith Corp, which acquired the title in its acquisition of Time Inc.
In March 2019, Jonathan Rivers was tapped as Fortune’s first Chief Technology Officer, tasked with leading the development of products for the title across digital, live events and print businesses.