Brightcove Debuts App For Managing Video Marketing Campaigns

Brightcove, a cloud-based enabler of video marketing, has launched an app that it says can help brands generate video campaigns in multiple channels with one click. 

The new offering, Brightcove Campaign, features customized thumbnail codes for email distribution and video optimization, the company says. 

In addition, the product provides marketing integration with Eloqua, Marketo, HubSpot, and Salesforce, and it comes with Google and Analytics integration.

The analytics capability enables users to gauge their effectiveness against industry benchmarks. Also provided are custom campaign advice and best practices, the firm continues.

The goal is to give demand generation teams “the insightful data, optimization, and efficiency they need to create impactful, video-driven marketing campaigns,” states Charles Chu, chief technology officer at Brightcove. 

Clients who have tried Brightcove Campaign give it high marks.



“The out of the box integration with Hubspot helps us tie our two marketing technologies together, build out the full picture of how our content is performing, and understand who is engaging with it,” states Adam Grillot, marketing manager and customer experience manager at Airstream.

“I was involved in the initial design thinking for this product and it is exactly what I was hoping for,” adds Mimi Rosenheim, senior director of digital marketing at Demandbase.

Rosenheim adds, “The ability to tag my video assets and see how they stack up against similar videos in the industry takes the guesswork out of how my campaign is performing.” 

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