Branches Die On The Vine: Consumers Prefer Banking Online, Via Apps

  • by January 22, 2020

Generation Z is more likely than older groups to expect bank branches to become obsolete, a sign that young adults' preferred way to consume media is extending to their financial lives.

A strong majority (89%) of Gen Z adults think that bank branches are becoming a thing of the past, …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications