Lego is zeroing in on a growing demographic: stressed-out adults. “The 87-year-old Danish company increasingly bills its brightly colored bricks as a way to drown out the noise of the day and
perhaps achieve a measure of mindfulness,” according to
The Washington Post. “The company’s newest kits — which include the Central Perk cafe from the sitcom
‘Friends’ and a vintage 1989 Batmobile — tap into Gen X nostalgia, while its Ideas and Forma lines are being targeted to adults who want to occupy their hands but keep their minds
loosely engaged.”
Read the whole story at The Washington Post »
