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The General Election Might Have Shown Social Success Is Not That Powerful

  • MediaTel, Tuesday, January 21, 2020 9:09 AM
Mediatel is looking at the role the media played in the last election, and among many questions it asks why did Labour so clearly 'win' social media but then lose so badly in the popular vote. If brands are doing well on social, do they run the risk of similarly fooling themselves they have gained more traction among the general public?

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