Consumers Seek Belief-Driven Brands As Income Inequality Undercuts Trust

  • by January 21, 2020

Consumers want brands they can believe in, especially as income inequality affects how they perceive institutions like the government, big business and the media, which is undermined by worries about "fake news."

Almost two-thirds (64%) of global consumers are "belief-driven" buyers who say they will choose, switch, avoid or boycott …


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