• by Ray Schultz , January 23, 2020

Brands that use direct mail as well as email can send triggered postal campaigns, thanks to a new integration between PostcardMania and Zapier.

The service is available to users of over 238 CRMs and marketing platforms, including Salesforce, Hubspot, Pipedrive and Acuity Scheduling, PostcardMania says.  

Brands can add trigger-based direct mail to marketing pipelines and funnels on an ongoing basis, the company says.

Zapier allows users without technical skills to connect unrelated web applications such as their chosen CRM and PostcardMania's API, it adds.

Presumably, a triggered direct mail campaign would work best when done in tandem with a triggered email effort. 

In one potential use cited by PostcardMania, a local gym can send a triggered postcard to someone who signed up for a free one-day trial pass, saying, "John, here is your 1-day trial pass to your local gym. Thanks for signing up!" 

Such businesses can send such personalized postcards for $0.55 to all new leads added to their CRM, regardless of low numbers. This would have been impossible in the past, the firm claims.