IBM Plays Up Grammys Technology

IBM is debuting a spot tonight on the Grammys that brings the technology behind the red carpet live-stream to life.

The 30-second spot from EightBar features “Entertainment Tonight” correspondent and CBS red carpet host Keltie Knight and will run on CBS throughout the red carpet and awards show broadcast.

As the official AI partner of the Grammys, IBM Watson is serving fans the right insights at the right time during the red carpet via “Grammy Insights with Watson.” IBM analyzed over 18 million articles, blogs and bios to serve up bite-sized info right when each artist appears. 

The real-time insights on the hundreds of Grammy nominees and red carpet celebrities will occur in the form of pop-up graphics that enrich the livestream. The insights will also be shared across on-demand videos, articles and photos throughout the coverage. 



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