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FCA Sets Up Subscription Service Trademark

  • CarBuzz, Saturday, January 25, 2020 7:08 PM
Fiat Chrysler Automobiles filed to trademark the phrase "My Freedom" in the U.S. in relation to motor vehicle subscription services, according to CarBuzz. What's unclear is whether the service would be restricted to premium FCA holdings like Alfa Romeo and Maserati or whether it might offer users access to products from a wider range of Fiat Chrysler marques  like Jeep and Ram. FCA recently signed a merger agreement with Groupe PSA that already offers a vehicle subscription service through its Free2Move mobility brand.

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