• by Larissa Faw , January 28, 2020

Geodis’ new advertising campaign is designed to help clarify what exactly an “international logistics company” does for others.

The “Keep Rising” creative, developed with VMLY&R France, starts off in a suburb garage before following three Millennials as they build up a business and eventually work in a tall skyscraper. The overall message seems to suggest Geodis helps companies and their founders “grow.” Reuben and the Dark’s “Hold Me Like  A Fire” serves as the ad’s theme song.

The work runs across TV and digital media in Europe, the U.S., and China.