Nearly two-thirds (64%) of marketing executives say their organizations currently have an in-house ad agency, according to findings of a first-of-its-kind benchmark study being released today by the CMO Club.
The finding likely reflects the dramatic shift toward so-called "in-housing" that has happened in recent years due to advances in …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.