Nearly Two-Thirds Of Marketers Now Claim An In-House Agency
- by Joe Mandese @mp_joemandese, January 30, 2020
Nearly two-thirds (64%) of marketing executives say their organizations currently have an in-house ad agency, according to findings of a first-of-its-kind benchmark study being released today by the CMO Club.
The finding likely reflects the dramatic shift toward so-called "in-housing" that has happened in recent years due to advances in …
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