Jessica Sibley has been appointed Chief Revenue Officer at Forbes.
Previously Chief Sales Officer, she succeeds Mark Howard, who is leaving the company to explore other opportunities. He had served as CRO since 2013.
Sibley and Howard worked together to establish revenue-generating strategies that “helped propel Forbes to record two of its best years in 2018 and 2019,” according to the company.
In her new role, Sibley will oversee revenue operations, including Forbes’ BrandVoice, Insights and ForbesLive platforms, as well as all direct sales, programmatic, paid social, brand strategy, integrated marketing, demand-gen and licensing.
In 2019, Forbes produced more than 100 premium custom-content features for marketing partners. It also introduced new brand marketing products, such as Forbes Connoisseur, geared to luxury, travel and spirits clients.
“We’re entering a new decade with the industry’s best team, dedicated to inspiring new creative campaigns and forging stronger partnerships that will allow us to grow our revenue and expand our relationships with clients,” Sibley stated.Prior to Forbes, worked at The New Yorker, Bloomberg Businessweek and The Wall Street Journal.