• by Steve McClellan  @mp_mcclellan, January 30, 2020

Peter Vandre has been named Chief Analytics Officer at Dentsu Aegis media agency Carat. The role is new.

Most recently, Vandre served as the senior vice president, global data science leader at data and precision marketing agency Merkle, also part of Dentsu Aegis Network.

A 15-year Merkle veteran, Vandre is tasked with aligning the analytics capabilities of Carat and Merkle in a bid to accelerate enhancements to Carat’s people-based product offering. 

And while he’s shifting to Carat on the organizational chart Vandre will oversee the entire analytics product across DAN’s roster of media agencies, which include Vizeum and dentsu X.

The move signals a greater push by Carat to more deeply integrate its media offering with the depth of data capabilities of Merkle, in which DAN acquired a majority stake in 2016.