Primedia Enterprises on Wednesday announced that through FunMail Inc.'s SnapOn technology, the company will begin to deliver wireless content from Primedia's international automotive titles to mobile
phone users. Various branded wallpaper and ringtones will be inspired by titles such as: Super Street, Import Tuner, and Sport Compact Car. FunMail's SnapOn technology is meant to create new
interactions between consumers and Primedia's titles by pushing wireless content directly to mobile phones via a custom-built Internet storefront.
-- Gavin O'Malley
