Super Ad Wins: 'Smaht Pahk,' 'Groundhog Day,' 'Loretta,' 'Cool Ranch,' 'Alexa,' 'Tough Never Quits'

Kansas City may be the clear winner of the Super Bowl, but the winner of last night's really big game -- the Super Ad Bowl -- isn't yet clear, even as number of Monday morning statistical quarterbacks begin weighing in.

Based on a round-up of three reputable sources -- USA Today's 'Ad Meter,' Ipsos' live emotional measurement, and YouTube's "Most Viewed" (in terms of game day views on the platform) -- some clear leaders have emerged, especially Jeep's "Groundhog Day," Hyundai's "Smaht Pahk," Doritos' "Cool Ranch," Amazon's "Before Alexa," and Kia's "Tough Never Quits," and Google's "Loretta."

Each of those spots ranked in the top 10 of at least two of the three sources' rankings.

Campaigns that didn't fare so well included the highly covered political spots from the President and Democratic challenger Mike Bloomberg -- which failed to rank on either Ipsos or YouTube, and placed last and close to last, respectively, on Ad Meter. Bloomberg's spot ranked 60 out of 62 spots, while the President's ranked 62.



1 comment about "Super Ad Wins: 'Smaht Pahk,' 'Groundhog Day,' 'Loretta,' 'Cool Ranch,' 'Alexa,' 'Tough Never Quits'".
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  1. George Parker from Parker Consultants, February 3, 2020 at 3:12 p.m.

    Hurrah for "Loretta." Having recently lost my wife it had a huge impact on me. And multiple Booos for Trump and Bloomberg. Serves them right for being self serving political douchnozzles.
    Cheers/George "AdScam" Parker.

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