VSP Vision Care Addresses Eye Health In New Campaign

VSP is raising awareness for its benefits program VSP Vision Care by suggesting in new ads that everyone needs to prioritize vision healthcare. 

The “Eyeballs are Amazeballs” creative, developed with Mering, features extremely close views of numerous single eyeballs as a voiceover propounds the necessity of quality eye care. 

The campaign runs nationally through May 31 across digital, connected TV, programmatic and social media.

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