The Long-Form Super Bowl, Advertising-Wise
- by Joe Mandese @mp_joemandese, February 3, 2020
The scores are in and the 60-second unit won the 2020 Super Advertising Bowl, according to an analysis of the commercial time aired during the Big Game, according to Kantar Media's next-day analysis.
Long-form ad units of 60 seconds or longer accounted for 40% of last night's game, which is …
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