TikTok Ad Spend Surges in 6-Month Period

  • by February 5, 2020

TikTok, the social video app that was estimated to rack up 1.65 billion downloads in less than two years, started to ramp up its monetization efforts last year.

Ad spending on the nascent platform, which urges people to share and view viral videos. surged by 75 times from May to …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications