• by Larissa Faw , February 7, 2020

Kansas City-based agency Barkley is joining Dawn, a year-old portfolio network that partners with independent agencies to integrate data science, measurement and media expertise to enhance their offering to clients.

The 400-person Barkley with offices in Boulder, Pittsburgh and New York City — is a leading independent with a roster of clients that includes Planet Fitness, Dairy Queen, Terminix and ShopRite.

Barkley previously collaborated with Dawn and its agency network on several client projects and new business opportunities, but now the relationship is being formalized.

The agency’s ability to leverage Dawn’s centralized data science, advanced analytics and econometric measurement aligns wells with the agency’s existing services as it continues to scale its business, says Barkley President Dan Fromm.

Barkley will share offices in Dawn’s Manhattan location to help foster smooth collaboration while simultaneously expanding the agency’s New York presence.

Barkley joins a portfolio that currently includes Bleacher Report/Playmaker, Crossmedia, Definition 6, Dirt, Main Street One, Pereira O’Dell, and SDL Global.

“We have scaled the business quickly because we are providing the solution that today’s marketers are demanding: seamless integration of world class marketing services agencies, built on a foundation of deep data insights and econometric measurement,” says Dawn founder Bob Kantor.