Bounteous, Liquid Agencies Grow Via Acquisitions

Agencies Bounteous and the Liquid Agency are each bolstering their service offerings with acquisitions.

The Liquid Agency is sharpening its experience design expertise with the purchase of Vignette, an agency specializing in offering employee experiences. This niche helps company's better enhance their internal policies, encompassing everything from leadership training and healthcare to app design and videos.

Vignette was an early pioneer in the employee experience space, transitioning its offering in 2005 from one that was consumer centric to employee centric as more of its clients sought expertise in programs designed to engage and retain their employee base.

Liquid has slowly been building its own employee experience capability and now has over 20 people within the agency working with clients on multiple employee experience initiatives. This deal will add notable clients, such as Walmart.



Vignette will be based out of both Liquid's Portland and San Jose offices.

Separately, Chicago-based Bounteous is purchasing Wilmington-based The Archer Group, a specialist expertise design as well as digital strategy, usability research, technology, and media. Their combined footprint includes offices in Chicago, Wilmington, Denver, Pittsburgh, Toronto, San Francisco, and Berlin.

Under the agreement, Michael Derins, CEO and Managing Director of Archer since 2011, will join Bounteous as executive vice president of business development and will also serve on its Board of Directors.


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