Armale Upped To Global Chief Innovation Officer At WPP's Geometry

WPP commerce agency Geometry Global has promoted Roy Armale to Global Chief Innovation Officer, a new position at the agency.

In addition to overseeing the agency’s innovation practice, Armale is tasked with re-engineering the agency’s platform “Living Commerce” and scaling it globally. He will also serve as a member of the WPP CTO Council. 

Previously Armale was Chief Experience Officer, EMEA at the agency. Earlier he served with Cheil Worldwide, Ogilvy & Mather and Johnson & Johnson.

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