• by Ray Schultz , February 12, 2020

Agency Within, which believes that the agency model is dying, has rebranded itself simply as WITHIN. 

The firm bills itself as a performance branding company and includes email marketing among its many services.

“The traditional agency model is dying due to its siloed focus on tactics in channels,” states WITHIN CEO Joseph Yakuel. ”There is no holistic strategy, leading brands to short-sighted efforts that create a disjointed customer experience.” 

Yakuel contends that “WITHIN is built on Performance Branding principles that collapse the marketing funnel. This allows brands to maximize growth while building stronger connections with their customers.”

WITHIN recently formed a deeper relationship with Shake Shack, integrating staff into the latter’s marketing department.

“WITHIN has been a trusted business partner to Shake Shack, and their highly trained and strategic resources will serve as a valuable asset to our in-house team,” states Jay Livingston, chief marketing officer for Shake Shack. 

WITHIN also works closely with Hugo Boss.

"The WITHIN team has always been deeply embedded and integrated into our operations and actually concerned with the high-level health of our complex business,” states Tim Hartman, VP of digital commerce at Hugo Boss.

Hartman adds that “no agency can go as high-level and weed-deep at the same time, so we view WITHIN as being in a category of their own."

WITHIN also partners with such brands as  Nike, Facebook, Anheuser-Busch, Spanx, Thousand Fell, Purple, Fig Loans and Techstyle.