WPP’s Wunderman Thompson has acquired marketing technology consultancy XumaK.
WT said the transaction would further strengthen its suite of Adobe-enabled capabilities and experience technology offering.
Financial terms were not disclosed.
Shane Atchison, Wunderman Thompson CEO for North America, stated: “More and more clients are asking us for help connecting the dots along the customer journey. This acquisition brings us unrivalled expertise that will allow us to fully harness the power Adobe software and services to deliver seamless, personalized experiences across all channels for our clients and their customers.”
Wunderman Thompson’s technology practice comprises customer acquisition, customer experience, commerce and personalization capabilities.