Future PLC To Push Ecommerce Strategy, Taps 2 New Execs To Execute

Publisher Future PLC, home to PC Gamer, Tom’s Guide and Live Science, has tapped two new executives to support its growth across ecommerce.

Criteo’s Mike Peralta will serve as the company’s Global Chief Revenue Office, while Verizon’s Marc Fonzetti will take on the role of marketing vice president.

Peralta brings more than two decades of experience to Future PLC, having held senior roles at AOL, Criteo, AudienceScience and MediaMath.

Prior to his role as head of media strategy and investment at Verizon, Fonzetti was head of media at Reckitt Benckiser.

Peralta and Fonzetti join Future PLC during a period of rapid growth.

Between 2017 and 2019, the company saw its market cap rise from $183 million to $1.3 billion. The company recently expanded its portfolio through the acquisition of Tom’s Guide, Thrifter and SmartBrief.



The company’s niche publications create opportunities for ecommerce growth.

"When I’m about to purchase something, a whole bunch of questions go through my mind,” Future PLC CRO Mike Peralta told Publishers Daily. “I wonder if it will fit my living room. I wonder how annoying the setup will be. Future thinks about those questions and more, from the awareness level to the purchase level."

He added: “We create content around those questions: commerce content. We offer advertisers niche passions at scale. If you love guitars, you’ll keep coming back. If you love PC gaming, you’ll keep coming back. We make it easy for people to find and learn about the things they love — and make it easy to buy them.”

Future PLC claims a global audience of more than 235 million across 185+ titles across music, tech and gaming.

Peralta and Fonzetti will oversee Future PLC’s expanded portfolio and its premium video advertising business.

“On Black Friday, we saw 44% year-over-year growth in high-purchase-intent traffic across our sites. TechRadar, to cite just one example, achieved its best single day ever, reaching 3.5 million people on Black Friday alone,” said Peralta. “We’ll continue to grow organically, we’ll grow into new categories, and we’ll continue to acquire companies that make sense.”

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