Verizon Media’s demand-side platform (DSP) now features full access to JCDecaux digital out-of-home inventory, in addition to other OOH inventory, thanks to a new partnership with VIOOH.
Through the partnership, Verizon Media new reaches digital OOH screens in more than 60 cities in seven countries, including the U.K., U.S., Finland, Netherlands, Belgium, Germany and Italy.
Campaigns launched through the new partnership will appear in high-trafficked areas, such as shopping centers, airports and commuter transport links, including London Transport, featuring large screens in locations like Waterloo station.
“Programmatic OOH is on the cusp of going mainstream, of that there is no doubt," Jean-Christophe Conti, CEO at VIOOH, stated.
“Verizon Media was among the first global demand-side platforms to connect to the DOOH ecosystem, and is driving meaningful growth and geographic scale in the ecosystem. We want to partner with omnichannel leaders like them to help brands deliver a more targeted, unified and holistic experience to consumers,” he added.
Verizon Ad Platform uses rich data to match campaigns up with targeting opportunities connected to weather, location, time of day, demographics and interests, giving clients opportunities to better reach their preferred audience.
Verizon’s DSP has grown steadily, providing marketers with the option to buy campaigns across a wealth of platforms, including video, mobile, display, native, connected TV, audio and DOOH inventory.
As the Verizon Media continues to focus on its DOOH offerings, it has also expanded and refined its portfolio, including a unification of its DOOH solution in December.Ivan Markman, Chief Business Officer at Verizon Media, stated: “Our customers want to be able to buy across multiple channels, formats and screens with a simple purchase and measurement structure that allows them to be creative, reach the right people and truly see the effectiveness of their campaigns. With VIOOH, we further our commitment to building products with our customers’ and consumers’ experience in mind.