The Super Bowl took place in early February, but it's the data that surfaces in the weeks after the event that shows whether ads made an impact on consumer searches or purchases, according to one retail analytics firm.
Stackline, which provides ecommerce services to brands, released search data gathered in the weeks following Super Bowl LIV 2020 to show how the brands performed.
Reese’s first Super Bowl commercial focused on their Take 5 candy bar. The humorous candy bar advertisement drove up traffic on Amazon by 785% last week versus the prior week. Retail sales also rose 441% during this period, with the Pack of 18 Take 5 bars winning the top retail sales spot.
Traffic for Mountain Dew rose too. Mountain Dew’s Super Bowl commercial “Zero Sugar, As Good as the Original” featured their new MTN DEW Zero Sugar in a remake of a scene from ‘The Shining.’ Total traffic for the product line rose 322% last week versus. the prior week. Retail sales rose 17%.
Pepsi’s Super Bowl commercial focused on a sugar-free beverage. The Zero Sugar offering featured Missy Elliott and H.E.R. with the tagline “Zero Sugar. Done Right.” Traffic for Pepsi Zero Sugar rose 249% last week versus the prior week, and retail sales increased 67%.
Coca-Cola's Super Bowl ad focused on a product, Coke Energy, the company released at the beginning of the month. The tagline -- Energy you want. Taste you love -- featured in its Super Bowl commercial played on interactions with filmmaker Martin Scorsese and actor Jonah Hill.
The traffic to the brand’s website for Coke Energy products rose 246% on Amazon last week versus the prior week, and retail sales increased 221%. Cheetos also introduced a new product, Popcorn, during their Super Bowl spot. It featured MC Hammer and his song “Can’t Touch This.” Traffic for Cheetos Popcorn products rose 258% last week versus the prior week, with retail sales increasing 238%.