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Kantar And Coronavirus: How To Understand Consumer Buying Behavior

  • Kantar, Wednesday, February 19, 2020 2:13 PM
Since the impact of the coronavirus outbreak has some similarities to SARS, Kantar Worldpanel China reviewed its consumer purchase data for 15 cities in China between 2002 and 2003 to shed light on how consumer behaved. It could help marketers understand the buying behavior during the outbreak of the coronavirus. There are major differences in the market and policies since the SARS outbreak in 2003, the year when ecommerce emerged in China. During this time, consumers increased their purchase of Household Cleaning and Personal Cleaning products. Most ate meals at home. Sales of culinary and instant food categories rose in the 12-weeks ending May 2003. A blog post explains. 

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