• The New York Times, Thursday, February 20, 2020 5:28 PM

The rejected spot, for Frida Mom postpartum aids, has been viewed over 3.7 million times on YouTube alone, but that is still far less than the 18 million women it would have reached during the Oscars. In an email to Frida, the Academy of Motion Picture Arts and Science suggested the company consider advertising “an alternative product in their portfolio,” or a “kinder, more gentle portrayal of postpartum,” according to The New York Times.  “The push and pull between brands wanting to portray real life versus adhering to squeamish advertising standards is a tension that’s not going away any time soon."

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