Digitas has promoted Jonathan Tatlow to U.S. Chief Strategy Officer to lead the 85-person strategic team. In his new role, Tatlow will oversee Digitas’ strategic processes and products across all the agency’s practices, including connected campaigns, experiences, CRM and Loyalty, as well as marketing transformation.
He will continue to be based in Boston.
Most recently Tatlow served as executive vice president, head of strategy, North America. He is also a member of the Digital Executive committee.
Tatlow’s elevation follows several new creative and growth hires at the Publicis Groupe-owned agency, including Nathalie Huni, EVP, U.S. head of design; Dwayne Koh, SVP, ECD, Digitas West Coast; and Michelle Tang, U.S. head of new business & marketing.