Most Ad Execs Zoning Out On ZoneCasting
- by Joe Mandese @mp_joemandese, February 24, 2020
While the vast majority of big advertisers and agencies are currently using at least some form of geo-targeting in their advertising and media-buying, they are relatively unfamiliar with a promising technology that could enable FM radio broadcasters to deliver it.
The technology, known as ZoneCasting, is currently being reviewed by …
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