Marketers Plan To Boost Spending On Influencer Campaigns
- by February 27, 2020
Most advertisers plan to boost spending on influencer campaigns this year as their strategies move beyond the experimental stage and become more refined, according to a survey by influencer marketing agency Linqia.
Its research found that 57% of marketers from variety of consumer-facing industries had planned to increase their influencer …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
