TBWA Worldwide has announced the introduction of TEQUILA\ to the United States, launching an marketing services network for creating customer/brand relationships. TEQUILA\, which is now in 23
countries around the world, TEQUILA\ will be a “a multi-disciplined network dedicated to building and managing customer relationships, through the combination of those disciplines that 'touch'
consumers: direct marketing, interactive marketing and promotional marketing (sales/retail and event),” according to the company. TBWA has named Wes Nichols as president & CEO of TEQUILA\ in North
America. Internationally TEQUILA\ has billings in excess of $1 Billion and offices throughout North America, Europe, Asia Pacific, Middle East, Africa and Australia. Its 1,000 staff members serve
across 31 offices in 23 countries. Major clients include: Absolut, Embassy Suites, Canon, Infiniti, Nissan, Pfizer, Shell, Sony PlayStation and Visa.