• by Steve McClellan  @mp_mcclellan, March 4, 2020

Mount Sinai Health System announced today that it has awarded its creative agency of record duties to SS+K, and media agency of record duties to Mediassociates, following a review that began over the summer.

Consultant Michael L. Manning of The Potomac Group managed the review. 

The NYC health group said both agencies will collaborate with it to create an integrated marketing strategy that will leverage creative ideas with innovative tools and research to drive brand position.

Media, creative and digital planning efforts with the new agencies have started.

The health system encompasses eight hospitals, a medical school, and a network of ambulatory practices throughout the greater New York region.