Commentary
Traditional TV Gap Widens Between Younger, Older Viewers: Total Video Viewing Stable
- by Steve Sternberg , Featured Columnist, March 4, 2020
Every quarter, Nielsen releases its Total Audience Report, which provides an overview of the television/video landscape. I tend to give Nielsen a hard time about how it measures more specific audience
data, but it has always been quite good at producing the broad media usage type data contained in these …
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