- CNBC, Wednesday, March 4, 2020 6:22 PM
Kohl’s recognizes that its women’s department is one of its biggest weaknesses at the moment. The retailer has been having more success in active and beauty, elsewhere in the store. But a
new leadership team is making plans to phase out eight of its women’s brands. In their place, Kohl’s plans to launch additional private labels “leaning into its strongest national
brand partners,” according to CNBC. “Some of those include Under Armour, Nike and Adidas.”
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