• by Steve McClellan  @mp_mcclellan, March 5, 2020

DAN Media, Americas, has announced three C-Suite promotions including Christina Mohebbi who is being promoted to Chief Programmatic Officer.  Nathan Carver is being elevated to Chief Technology Officer and Akash Jairath will become Chief Data Officer. All three held senior positions at the company’s programmatic platform Amnet. 

The company said it was essentially “mapping a new leadership team to its core capabilities.” 

Mohebbi was formally managing director of DAN programmatic platform Amnet. In her new role she will oversee programmatic services and is tasked with aligning those services optimally within DAN Media’s agency brands, as well as with the company’s direct client relationships through Accordant Media. She will also coordinate those services with Dentsu's proprietary platforms such as people-based marketing platform M1.  

Carver was most recently Chief Technology Officer of Amnet. In his new role, he will have expanded responsibilities, overseeing the technology relationships that underpin Dentsu’s core media tools and platforms across all media brands.   

Jairath was previously Chief Data Officer of Amnet. In his new role as Chief Data Officer, Dentsu Media, he will look to best leverage data across agencies, focusing on new product development and monetization of data assets and partnerships.  

The promotions follow the recent appointment of Peter Vandre to Chief Analytics Officer at Carat.

A 15-year Merkle veteran, Vandre is tasked with aligning the analytics capabilities of Carat and Merkle in a bid to accelerate enhancements to Carat’s people-based product offering. 

And while he is shifting to Carat on the organizational chart, Vandre will oversee the entire analytics product across DAN’s roster of media agencies, which include Vizeum and dentsu X.