• by Steve McClellan  @mp_mcclellan, March 5, 2020

WPP’s GroupM has acquired Sandtable, a London-based data science company that specializes in behavioral analytics and advanced simulations.

Terms of the deal were not disclosed.

Founded in 2009, Sandtable employs data scientists, software engineers, behavioral scientists and strategic planners.

The firm is being Integrated into GroupM’s technology practice.

The deal is the second M&A transaction for a WPP agency within the last month. In February, Wunderman Thompson acquired tech consultancy Xumak.