CTV Now Half Of All Digital Video Ad Impressions, Growing Fast
- by Joe Mandese @mp_joemandese, March 5, 2020
The supply of Connected TV (CTV) has more than tripled over the past two years, accounting for nearly half of all digital video ad impressions traded online.
That's the finding of the 2019 edition of ExtremeReach's "Video Benchmarks Report," which shows CTV has grown from just 16% of …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
