Bozell New York has been awarded the $100,000 Grand Prize last night in the Newspaper Association of America’s 2002 ATHENA Awards for outstanding creativity in newspaper advertising. Bozell was cited
for its “quietly powerful brand ads” for The New York Times after Sept. 11 that “set the harsh reality of current events against the classic American imagery of Norman Rockwell. The campaign was
designed to remind people who turned to the newspaper to help them understand what happened to the world soon after the attacks that the paper would continue to be there to, as the tagline noted,
"Make Sense of Our Times." “. Bozell got the assignment to do a brand campaign for the Times prior to the attacks of Sept. 11, 2001, but of course, the concepts for the campaign changed dramatically
after the attacks.