Bloomberg Withdrawal Won't Curtail Local Political Ad Spending

  • by March 10, 2020

Spending on political advertising through local media channels will reach $7.1 billion this year, according to an upwardly revised estimate from BIA Advisory Services.

The firm this week raised its forecast by $500 million, even as billionaire Mike Bloomberg dropped his presidential bid. The former mayor of New York City …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications