• by Steve McClellan  @mp_mcclellan, March 6, 2020

Irvine, CA-based Hooray Agency, a specialist in the hospitality sector, has been named AOR for Resorts World Las Vegas, a new hotel and casino opening the summer 2021. 

Hooray will be responsible for establishing the brand's identity, crafting an integrated advertising campaign, developing an ecommerce platform and supporting grand opening strategy and events. 

The new resort will have 3,500 guest rooms and suites; an array of eateries ranging from street food to Michelin-starred dining; upscale retail shopping and various entertainment offerings. 

Hooray clients include Salamander Hotels & Resorts, Pebble Beach Company, Preferred Hotels & Resorts, Marriott Hotels, Hilton Hotels, Starwood Hotels & Resorts, Montage Hotels & Resorts and others.