• by Steve McClellan  @mp_mcclellan, March 9, 2020

Online genealogy service Ancestry is out with a new TV and digital campaign “Make Them Count” that celebrates the women’s suffrage movement.

The campaign has a unique twist:  The company will let viewers connect in a personal way. It’s released thousands of new records and created a microsite  where people can go to trace their own roots to the suffrage movement.

The campaign kicked off March 3 and throughout the year (which marks the centennial of the passing of the 19^th Amendment). Ancestry is working with descendants of voting rights pioneers to tell their stories.

The company’s in-house creative team is working with production company Bonfire Labs on the campaign.