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Subway Brings Back Athlete Ambassadors

A change in marketing personnel and child pornography charges again company spokesman Jared Fogle moved Subway in a non-spokesperson direction. But now the brand is returning to using athlete ambassadors.  New ads feature NFL stars and brothers J.J. Watt (Houston Texans), T.J. Watt (Pittsburgh Steelers) and  Derek Watt (Los Angeles Chargers); as well as their parents, John and Connie. The effort supports a limited-time promotion offering a free footlong sandwich when ordering one via the Subway app.

Read the whole story at NYSportsJournalism.com »

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