Myers Revises 2020 Media Ad Outlook To +4.8%, Cites Coronavirus
- by Joe Mandese @mp_joemandese, March 10, 2020
Advertising and media industry researcher and consultant The Myers Report has revised its 2020 outlook for media advertising growth downward to +4.8% from its previous forecast of +6.2%, citing the impact the Coronavirus is likely to have on advertising spending plans.
The company said the revision "reflects $3 billion of …
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