• by Karlene Lukovitz  @KLmarketdaily, March 11, 2020

Meredith Corp.’s MNI Targeted Media division has launched an OTT optimization platform that provides near-real-time conversion indicators for over-the-top and connected TV advertising.

Called Motto, the platform allows advertisers to identify how geo-targeting, creative, publisher, device type, time of day and other variables can impact conversions, not just impressions — insights that can be used to adjust campaigns and improve ROI, says the company.

Conversion metrics available through the platform include foot traffic, site visits, online checkouts and app installs.

The platform’s tools also include return-on-ad spend (ROAS) and cost-per-action (CPA) tracking, daily campaign reports and exportable conversion data.