The Medium Is The State Of Mind: Platforms Exhibit Variances
- by Joe Mandese @mp_joemandese, March 11, 2020
While digital media are frequently bought on the basis of behavioral and/or identity-based data, context still matters for many brands, and new research conducted by The Harris Poll for digital audience exchange OpenX suggests American consumers actually have more of an open mind when they're visiting the "open web" vs. …
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