TV No Longer The 'Go-To' Device For Watching Video
- by Joe Mandese @mp_joemandese, March 11, 2020
Over-the-top (OTT) and mobile devices are the "go-to" interface for consumers to watch video programming, not TV. That's one of the findings of a just-published study from IPG Mediabrands Magna and IPG Media Lab units and Vevo.
The report, "The Anatomy Of A Video Experience," sampled more than …
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