TV No Longer The 'Go-To' Device For Watching Video


Over-the-top (OTT) and mobile devices are the "go-to" interface for consumers to watch video programming, not TV. That's one of the findings of a just-published study from IPG Mediabrands Magna and IPG Media Lab units and Vevo.

The report, "The Anatomy Of A Video Experience," sampled more than 5 ...


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